OverviewThis section showcases social media and marketing work produced throughout my studies and placements, reflecting a strong interest in developing independent projects as I continue to build my portfolio. It includes content calendars and social-led content creation, highlighting my approach to producing engaging, results-driven work as well as my teamwork skills. I particularly enjoy the social side of PR and marketing, including audience engagement, community building, and shaping brand voice across platforms. I also have a growing interest in influencer marketing, especially in how collaborations can be used to increase reach, authenticity, and impact within campaigns.
Content Calendars
Kellanova Content Calendar
Second to the group project for the recruitment PR campaign of the newly established Kellanova, I developed a month long social media content plan spanning across multiple social media platforms.
Yorkie Nestle Content Calendar
Following the Yorkie campaign, I was assigned with creating a five-day content calendar spanning multiple social media platforms. Running throughout December, the campaign focused on showcasing the chocolate bar to a wider audience through creative, interactive content and influencer collaborations.
Instagram Reels & Carousels
Played a key role in social media content creation for the build-up to the launch of Black Cat Club, developing a month worth of content that was implemented across the client’s social media platforms. The content was designed to drive engagement and build a buzz in the lead-up to and during the launch period.
A selection of content created is shown below.
Click Photo To View Behind the Scenes: Content Day
Social-First Campaign
Tasked with rewriting the narrative introduced by Nestlé in 2001, which claimed that Yorkies “aren’t for girls,” I developed a fitness influencer-led social campaign to reposition the brand around modern female strength, inclusion, and authenticity. The strategy focuses on real fitness journeys and breakthrough moments, brought to life through creators sharing personal stories of discipline, resilience, and progress in native social formats. By leveraging influencer storytelling and the hashtag #HERstrengthHERyorkie, the campaign transforms Yorkie from a dated stereotype into a symbol of empowerment, while encouraging community participation and user-generated content that builds a shared movement around strength.
Client
Nestlé (Yorkie)
Year
October 2024