Mock Campaigns ~On this page, I showcase my PR and creative campaign skills through responses to real client briefs from D&AD New Blood. Each mock campaign is an original concept, independently developed and presented by me to demonstrate my strategic thinking, creativity and campaign development skills.
Recent Projects
This campaign focused on turning Twix’s simple “two for one” concept into a real-life experience rather than just an advert. I wanted to create something rooted in everyday behaviour, using relatable and unexpected moments to spark genuine reactions. This project reflects my creative approach — developing culturally relevant, simple ideas grounded in authentic human behaviour.
Client
Twix
Year
April 2026
This campaign for Monotype and Penguin Books reimagined reading as a physical, interactive experience. Inspired by pavement poetry and hopscotch, I created a concept where typography responds to movement through projection and motion tracking, turning public spaces into playful storytelling moments. The project explores how type can make reading more engaging, accessible and connected to everyday human interaction.
Client
Monotype and Penguin Books
Year
April 2026