About Me
Since leaving school, I have been passionate about the ever-evolving media landscape, particularly writing/blogging, news reporting, social media and digital communications. I am driven by a genuine passion for storytelling and eager to make my mark within the world of media and public relations.
I am a creative and enthusiastic team player, as well as a fast learner who prides myself on being authentic, self-motivated, reliable and hardworking. I adapt well to new challenges and consistently use initiative to grow, develop and achieve strong results.
Holding a BA in Multimedia Journalism and an MA in Public Relations and Digital Communications, I have gained valuable experience working across PR and communications agencies, newsrooms and customer-facing roles. With nearly nine years of client-facing experience, I have developed strong communication, relationship-building and problem-solving skills.
Below is my CV, showcasing my journey and highlighting the experiences that have shaped my academic and professional development.
Skills & Expertise
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Skills & Expertise ✳︎
PR & Communications
Digital PR fundamentals
Media relations
Press release drafting
Media list building
News monitoring & story identification
Media research & analysis
Research & insight generation
Article writing
Copywriting, content writing & caption writing
Audience-focused communications
Strong written communication
Cultural awareness & audience insight
Design & Content Creation
Branded graphic design using Canva
Visual content design
Brand consistency
Brochure & marketing collateral design
Presentation & campaign design
Short-form video editing
Website building
Creative asset development
Digital content creation
Visual storytelling
Social Media & Digital Marketing
Social media content creation
Social media marketing
Brand storytelling
Visual & Verbal Identity
Content calendar planning
Digital campaign support
Trend identification & news awareness
Trend analysis
Influencer selection & outreach
Creative campaign ideation
Creative concept development
Audience-focused digital storytelling
Technical & Professional Skills
Microsoft Office & Google Spreadsheet
Social media scheduling tools
Time & organisational management
Attention to detail
Relationship building
Team collaboration
Independent working
Adaptability & problem-solving
Customer insight & audience awareness
Professional communication
Confidence working in client-facing environments
Adaptability in fast-paced environments
Tools proficiency
Work Experience
PR Executive – Brazen
Intern | Manchester
Influencer Marketing | Media Relations | Content Creation | Campaign Strategy
Contributed to the success of live client campaigns across influencer marketing, media relations, and content creation within a fast-paced PR agency environment
Influencer Marketing
Conducted influencer research and selection using Tagger
Executed influencer outreach for campaigns and event launches, generating strong visibility and increased brand awareness.
Played a key role in launching Black Cat Club and MAYA MCR, leveraging influencer outreach and social content to drive engagement and build brand awareness across social platforms.
Content & Social
Produced and captured social media content for Black Cat Club
Contributed to content published across Instagram
Created editorial content including e-shots for media distribution
For an overview of my time at Brazen PR , explore my portfolio below.
Media & Press
Drafted press releases for clients including Silentnight and Greene King
Built targeted media lists using Vuelio for journalist outreach
Monitored coverage and analysed campaign performance
Campaign Strategy
Contributed ideas during brainstorms for Ryman and Wacky Warehouse
Developed survey questions for data-led PR campaigns (Butlin’s)
Applied audience insight and cultural awareness to campaign thinking
Work Experience
Communications Executive – Grayling
Intern | Manchester
Media Monitoring | Research | Insight Analysis
Gained experience in media monitoring, research, and insight generation within a global PR agency, contributing to reporting and client focused analysis.
Media Monitoring & Insights
Produced weekly media monitoring reports across multiple sectors
Researched and summarised key news stories with supporting links
Analysed key trends across education, early years, and wider industry topics, informing communication strategies and providing actionable client insights.
Research & Strategy
Conducted research to support a networking event
Contributed to audience understanding and industry insights
Applied research to support communications output
For an overview of my placement experience at Grayling , explore my portfolio below.
Collaboration & Initiative
Worked within a remote PR team environment via Microsoft Teams
Maintained clear communication across tasks and projects
Proactively engaged with team members and sought opportunities to contribute
Customer Service & Client-Facing Experience
Throughout my studies, I have gained extensive experience across customer service, hospitality, events, retail and other client-facing roles. These positions have given me valuable insight into customer behaviour, helping me develop a strong understanding of customer needs, expectations and decision-making processes.
Working closely with diverse customers has strengthened my cultural awareness, communication skills and ability to build genuine connections. This experience has shaped my understanding of how audiences engage with products and services, allowing me to create clear, relevant and audience-focused communications across digital platforms.
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Customer Service Advisor — (Oct 2025 – Jan 2026)
Visa Documentation Agent — (Mar 2025 – Jul 2025)
Retail Assistant — (Jul 2024 – Nov 2024)
Retail Assistant (Christmas Temp) — (Nov 2023 – Jan 2024)
Debt Consultant Advisor — (Apr 2023 – Sep 2023)
Customer Service Advisor — (Jul 2022 – Feb 2023)
Retail & Hospitality Roles — (2015–2022) -
Delivered professional customer support in fast paced environments
Managed high volumes of customer interactions while maintaining accuracy
Built strong communication, problem-solving and relationship management skills
Maintained organisation and attention to detail under pressure
Worked collaboratively to meet service targets and operational standards
Education & Certifications
My academic journey across journalism, public relations and travel and tourism has provided me with a well-rounded foundation in communication, audience insight and strategic thinking, developing my skills in storytelling, media analysis, research and customer-focused communication.
Certifications
BJTC Professional Journalism Certificate
Awarded: 2022
Master of Arts (MA) in Public Relations and Digital Communications ~ Sep 2023 – Dec 2024
The University of Salford, Manchester, UK
Key Modules: Digital campaigns, Crisis PR, Reputation Management, Content Creation, History of PR, Media Relations & Journalism
Dissertation:Comparative Analysis of the Representation of Minority Ethnic Groups in UK Public Relations Firms
Bachelor of Arts (BA Hons) in Multimedia Journalism ~ Sep 2018 – June 2022
University of Central Lancashire (UCLAN), Preston, UK
Key Modules: Media Law, Reporting Politics & Society, Ethics, News-day Skills and News Reporting
Dissertation:The Representation of the Syrian Refugee Crisis in the British Press: A Comparative Analysis of The Daily Mail and The Guardian (2015–2016)
BTEC Extended Diploma in Travel & Tourism~ Sep 2013 – June 2016
Bury College, Manchester, UK
Key Modules: Cabin Crew, Travel Agency Operations, Marketing, UK Airports, The Cruise Industry, Visitor Attractions, and Events
Abraham Moss High School ~ Sep 2008 – July 2013
Manchester, UK
Key Modules: 5 GCSEs (A–C), including Maths and English