My StoryJournalism was my introduction to the ever-evolving media landscape and played a huge role in shaping my confidence, curiosity and passion for communication. During my undergraduate degree, I developed practical skills in reporting, shorthand, interviewing and newsroom production, while building the confidence to source stories, approach members of the public and conduct interviews.
During my gap year, I knew I wanted to continue studying and began exploring where my interests in media, social trends and digital communication could take me. Having always been highly engaged with social media, brand storytelling and emerging trends, I discovered public relations and immediately felt it aligned with my strengths and ambitions. Although stepping into a new discipline felt daunting, I embraced the transition with determination and completed my MA in Public Relations and Digital Communications.
Since then, I have gained hands-on agency experience through placements at and , working on campaign research, content creation, media monitoring and digital communications strategy. These experiences have strengthened my passion for the industry and reinforced my ambition to build a meaningful career in PR and digital communications.
I am passionate about continuous growth and determined to turn every challenge into an opportunity as I begin building my career in PR and digital communications.
Building on the skills outlined in my CV, below is a showcase of my PR expertise in practice.
PR MENU
Press Releases
Due to confidentiality agreements, I am unable to share all finalised press releases produced during my placements, so I have included concept work and unfinished drafts instead. Also linked below are press releases produced during my studies, including one created as part of a job application task under a strict word count. While these examples were produced at different stages of my development, they reflect my writing style, strategic thinking and approach.
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Greene King Pubs
A press release announcing the reopening of a newly refurbished Greene King pub, showcasing my ability to communicate local community-focused brand messaging through clear, engaging and informative storytelling.
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Central YMCA
A purpose-driven press release focused on youth mental health awareness, demonstrating my ability to communicate socially impactful messaging through clear, empathetic and audience-focused storytelling.
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Silent Night
A consumer-focused product press release promoting Silentnight’s wellbeing collection, demonstrating my ability to translate product features into clear, persuasive messaging tailored to a lifestyle and health-conscious audience.
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Kellanova
A campaign-led press release promoting a creative pop-up recruitment event, showcasing my ability to combine brand storytelling, event promotion and audience engagement through strategic PR messaging.
As part of a group project, for understanding PR Campaigns module, I contributed and developed a recruitment-focused PR campaign for Kellanova, a sister company to Kellogg’s.
The campaign combined experiential elements, including a PR stunt, pop-up activation, and live recruitment event. The campaign was presented to Kellanova’s CEO, building my confidence in pitching ideas and collaborating in a fast-paced, creative environment.
Kellanova Group Presentation
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Kellanova Group Presentation *
Client
Kellanova
Year
2024
